Built for the love of dogs
Archie's Dog Co. began in a small Northern Michigan kitchen with just a mixer, an oven, and an energetic golden retriever named Archie. Fueled by the belief that our furry friends deserve better, we set out to create treats made from simple ingredients sourced here in the USA.
We're Laine & Tabi!
We're lifelong dog lovers who bonded over a shared love of adventure, the outdoors, and, of course, dogs. While working full-time jobs, we've always made room for hiking, camping, dog sitting, and spending as much time as possible with our own pups. After the heartbreaking decision to remove our beloved rescue Traeger from our home, we felt even more committed to giving dogs the care they deserve. So when Archie's Dog Co. came up for sale in 2025, we jumped at the chance to continue Archie's mission of care and quality.
Our Path
2022
Ellie and Jack Delude start making all-natural, allergy-friendly dog treats in their Traverse City kitchen for their rescue golden retriever, Archie.
2023
Archie's debuts at the local Sara Hardy Farmers Market, expands into regional shops, and breaks out to become TikTok's top live-streaming dog treat company.
2024
Archie's formalizes community partnerships with local nonprofit Grand Traverse Industries for product packaging and commits 1% of profits to the Cherryland Humane Society.
2025 & Beyond
Laine Ayre and Tabi McNeil take ownership of Archie's and continue the company's commitment to community by introducing neighborhood treat boxes.
1% back to shelter animals
Since the beginning, Archie's mission has remained the same -- to nourish dogs with simple treats while fostering a community of compassion and inclusivity.
